Documentation

Tracking & Follow-ups module

Tracking & Follow-ups is its own chatbot product line — narrower than lead-gen or surveys. It does two jobs well: Tracking (look up or push status of something already in flight) and Follow-ups (resume incomplete journeys, renew before lapse, win back quiet customers).

6 Jobs to Be Done

  • Look up — answer where is it without a human
  • Push — status change before they ask
  • Resume — pick up exactly where they left off
  • Nudge — urgency before a window closes
  • Reactivate — personalised win-back
  • Renew — act before membership/policy/subscription lapses

Four modules

  • A — Order/Status Tracking (26 industries × pull + push)
  • B — Cart Abandonment & Purchase Continuation (20 e-commerce)
  • C — General Follow-ups & Re-engagement (renewals + win-backs)
  • D — Cerebro-native expansions (surveys/EX/GTM incomplete journeys)

Importable packs (11)

  • track-order-status — Retail WISMO
  • track-parcel-logistics — Courier scans
  • track-claim-status — Insurance claims
  • track-support-ticket — SaaS/BPO tickets
  • track-application-status — Hiring / enrolment
  • track-service-job-eta — Trade / automotive ETA
  • cart-abandonment-recovery — Checkout resume
  • followup-policy-renewal — Insurance renewals
  • followup-dormant-winback — We miss you
  • followup-incomplete-signup — Resume any mid-flow
  • followup-payment-failed — Declined payment recovery

Catalog API

GET /api/tracking/scenarios
GET /api/tracking/scenarios?module=order-status
GET /api/tracking/scenarios?industryId=retail

PM source: pm/25 Jul 2026/brd/GTM-tracking-followups-modules.md

Import in builder

POST /api/chatbots/{id}/import-scenario?clientId={clientId}
{ "packId": "track-order-status" }

Flow builder → Import scenario → Tracking & Follow-ups.

Tracking & Follow-ups module — CerebroNovus Docs | CerebroNovus